Now I Know Why Google Sucks
Posted by Nathan in Ramblings, tags: Ducati, Education, WorkI never talk about work, notice that there is not a single post on here about my job. It isn’t because I hate my job. In fact I love it! I have read far too many stories about people who vent about a boss, mine is pretty good, nothing to vent, or accidentally give away a trade secret, or you name it. I plan on that never happening to me! So here goes my first blog post about work.
I suffered through 2 days of the worst training in my 34 years of education. The purpose was to be enlightened by a search engine expert.
I learned 4 things:
- why my dad cannot find anything useful in Google
- why I have to go to page 2 to find what I want in Google
- why the 3rd page is always in Japanese
- all web sites should look like Edmunds.com
Beyond the sexists and culturally irrelevant stories about cars and hairspray, we listened to a total of about 2 hours of ranting against WikiPedia’s ranking in the top 5 of almost every search. It was obvious this man has a white whale and his name is Wiki.
My take on this: he hates it because he cant game it and he cant game it because it is actually useful information on a topic.
This will ALWAYS be one of the fundamental pricipals of subject expert directories versus automated link collectors: humans are better information aggregators, synthesizers and judges of the final product. Sorry Google, I love you. But I know where to look when I want information versus when I want to buy a desktop fan.
Oh yeah and when branding yourself, there is a point of obvious, then annoying, then tacky, and somewhere you end up at classless.

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