I never talk about work, notice that there is not a single post on here about my job. It isn’t because I hate my job. In fact I love it! I have read far too many stories about people who vent about a boss, mine is pretty good, nothing to vent, or accidentally give away a trade secret, or you name it. I plan on that never happening to me! So here goes my first blog post about work.

I suffered through 2 days of the worst training in my 34 years of education. The purpose was to be enlightened by a search engine expert.

I learned 4 things:

  1. why my dad cannot find anything useful in Google
  2. why I have to go to page 2 to find what I want in Google
  3. why the 3rd page is always in Japanese
  4. all web sites should look like Edmunds.com

Beyond the sexists and culturally irrelevant stories about cars and hairspray, we listened to a total of about 2 hours of ranting against WikiPedia’s ranking in the top 5 of almost every search. It was obvious this man has a white whale and his name is Wiki.

My take on this: he hates it because he cant game it and he cant game it because it is actually useful information on a topic.

This will ALWAYS be one of the fundamental pricipals of subject expert directories versus automated link collectors: humans are better information aggregators, synthesizers and judges of the final product. Sorry Google, I love you. But I know where to look when I want information versus when I want to buy a desktop fan.

Oh yeah and when branding yourself, there is a point of obvious, then annoying, then tacky, and somewhere you end up at classless.


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